iWeb for Musicians

SEO and the Publishing Workflow

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Copyright © Roddy McKay - 2009 - All Rights Reserved

Where and how you publish your site is very important for SEO. Find out about the whole process of hosting, publishing and search engine submission including....

Choose & Register a Domain Name


Set Up Website Hosting,


Open Email and SEO Accounts


Choose an Use Keywords


Use Titles, Headings & Text


Get Images Indexed


Handle Media


Interlink the Website


Manage the Publishing Workflow

Add Title Tags and Meta Description


Choose Analytics and Statistics


Optimizing for Speed


Upload via FTP


Create and Upload a Sitemap


Search Engine Submission


Use a Cheat Sheet & Workflow Checklist


Find Useful Applications.....


..... and Resources

Rage Software have produced an instructional video about how to get your website ranked by the search engines.

Its highly recommended that those of you who publish to MobileMe and need to make the move to a real server. Their offer of one year of free hosting may be just what you need to get started.

SEO Instructional Video

Find out how to publish a website and enter into search engines - step by step...

Publishing Workflow Checklist


  [1] Publish the site from the web design software to a local folder

  [2] Go to the folder and double click the index.html file to launch the site in a browser

  [3] Check the updates

  [4] Open the site in iWeb SEO Tool

  [5] Add any new tags and reapply the existing ones

  [6] Optimize the files for faster download

  [7] Launch the optimized version in the browser and check

  [8] Upload the files to the server using FTP [File Transfer Protocol]

  [9] Delete any redundant pages on the server

[10] Test the published site in all available browsers

[11] Create a new sitemap.xml

[12] Upload the site map and test it in the browser

[13] Submit the sitemap to Google, Bing, Yahoo, Ask.com etc

[14] After a few days, check that the search engines have re crawled your site

Setting up hosting, publishing and uploading files via FTP and entering a website into search engines can be confusing at first. Its important to have an overview of all the necessary techniques and to be organized.


Keep all the necessary data, passwords etc in a cheat sheet and use a workflow...